Archive for September, 2009
September 17th, 2009 | 
Author: Search engine optimization is one of the best traffic generation methods. The thing that keeps everyone from becoming seo experts is the name itself. When I first started taking on SEO clients, I often made the mistake of using the word search engine optimization. The word alone would result in the expresssion which I can only describe as a deer looking into a headlight.
The fact is that the whole concept of SEO is rather simple. Nowadays, I just tell my clients that I can help them increase their search engine placement for highly targeted keywords.
The simplicity of search engine optimization has created a new generation of seo experts. These experts tend to run with every single bit of information they acquire without any thought. Search engine optimization, although simple, experiences many rules changes to keep the spammers off guard. The knowledge of these simple strategies can make a huge difference in rankings.
5 sneaky SEO tricks
Website url:
When you are linking back to your site or using your url, be sure that you are consistent with which form of your url you use. If you often omit omit the www, then the search engines may mistake your site for two separtate websites. This mistake can cause you to lose site popularity because your backlinks will be split between two separtate urls.
EX: http://frontpagevip.com and http://www.frontpagevip.com
Strong Not Bold
It is a good idea to bold some of your keywords in your websites content to make clear to the search engine robots which keywords you are targeting. What is not good is using <b></b> in the html code to bold certain text. Many computer generated websites will use the <b> feature which Google now automatically flags. The proper way to bold your text is to use <strong></strong>.
Stop Words
Stop words in the meta tags can also take points away from your SEO efforts. Stop words are a, the, of, that, if, and so on. The more stop words you have in your title tags the more it will lessen your search engine postioning.
Alt Keywords
It is good practice to include your keywords in your “Alt” images but there is one thing to watch out for. It is not a good seo to use the same keywords more than 3 times. If you have several images, you should try to target a few keywords.
Too Many Images
Images are good way to make your website attractive and at the same time generate traffic through Google images. There is one problem that many web developers overlook: too many images. A good rule of thumb is not to display more than 10 images to one page. This will take away from your website’s content and therefore reduce your site’s SEO.
I hope I did not create a deer in the highlight expression from anyone. It may take you a little time to digest the information but in the long run natural organic SEO is the most cost efficient traffic generation method online.
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Meta tags on your website are the unseen descriptions that your website uses to communicate with search engine robots. These tags include your website title descriptions and keywords. You can find meta tags in the header of the html coding of every site. Rumor has it that meta tags has lost their importance with the search engines.
The real truth is that the search engines are no longer giving great relevance to the keyword meta tags because many site owners overstuffed these tags with irrelevant keywords. The keywords use in every page of your website’s meta tags should be relevant to that page; meaning you use those keywords in your content. You should also have no more than 10 keywords per meta tag per page.
The title tag is definitely not irrelevant and neither is the description. The two tags are the headings and descriptions that appear in the search results. The ability to write a great heading and description that includes your main keywords in both can help you ranked fast for those keywords without any backlinks.
Example of a meta tag:
<HEAD>
<TITLE>How To Properly Use Meta tags</TITLE>
<META name=”description” content=”Meta tags and their importance with search engines.”>
<META name=”keywords” content=”meta tags,website,description,title,robots,search engines”>
</HEAD>
An <H1> tag is equivalent to the icing on the cake. These tags are the introduction to your website and are not hidden from your website visitors. It is important to have a title tag to catch your visitors attention. It can be a catchy slogan, a question or just a bold statement identifying a common issue. The purpose of the page should then attempt to answer the question and create a solution.
The least important out of all the meta tags is the keyword tag. The rumor is that Google no longer uses them to rate your SEO efforts, but you must remember one thing; Google is notonly search engine. Even if the rumor is true, there many other search engines that use keyword meta tags as a way to locate and rank websites.
Meta tags are absolutely necessary and relevant. The only reason they would not be relevant is if your make them irrelevant. Over stuffing your keywords tags and writing long non related descriptions will not help your ranking with the search engines. The effectiveness of your meta tags really depends on how effectively you used them.