Archive for the ‘SEO’ Category
May 5th, 2011 | 
Author: A website directory is similar to an online white pages. It is basically a directory of websites organized into the most appropriate categories. Inclusion into a search engine friendly website directory can help your website generate traffic, but most importantly, they are a good source of backlinks.
There are two types of website directories paid directories and free directories. Many free directories offer the ability to generate reciprocal backlinks or one way backlinks. A reciprocal link will require you also leave a link on your website pointing back to the website directory. Some of these directories may also have an option to pay a fee to avoid the need for a reciprocal link.
There are many free directories online that are a good source of high pr one way backlinks such as DMOZ. When selecting free directories to submit your site to, it is wise to choose directories that are search engine friendly and not merely spam sites with irrelevant websites or categories. Even though online directories are good for generating one way backlinks, submitting your site to spam directories will not help your rankings in the search engines.
A one way backlink can be generate by submitting your website to search engine friendly directories for inclusion. Depending on the directory, inclusion is not always guaranteed. The more respected directories only accept quality websites that offer relevant content. Additionally, you must make sure your site is submitted to a relevant categories.
It is important to submit to reputable directories whether free or paid. Directory submission have lost a lot of relevance in the past few years due the vast amounts of directories being created for the sole purpose of generating backlinks. The are still many search engine friendly directories online, but many web directories have opted to paid submission in order to exclude spammers.
Many marketers shy away from submitting their site to paid directories due the the fees that are involved. The truth is that a few solid backlinks from paid directories such a Yahoo can help a website rank a lot better than a larger amount of free directory submissions. For best results, it is recommended that site owners submit to at least a few of the top paid directories.
In conclusion, generating backlinks through directory submission is good source of generate backlinks and potential free traffic. Even though directory submissions have lost some effectiveness due to several spam directories, there are still quality directories that are human edited to be search engine friendly. The key to making sure that your website is included in these quality directories has everything to do with submitting relevant websites with good content.
Posted in SEO | 
Tags: directory backlinks, directory submissions, web directory backlinks | 
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RSS stands for real simple syndication, but when most people hear the word rss feeds, simple is the last thing on their mind. In reality, it is really a real simple concept and also a great tool for generating one way backlinks to your website.
RSS feeds are basically a way to syndicate the content of your website. The feeds are most common with blogs, but an rss feed can be generate for any website. You can usually find the feed to a site or blog by looking for the orange symbol on the right side of your internet browser. When that symbol is clicked, you will be given a url which can be loaded into an rss reader.
In addition, you can store feeds on your computer with access right from your browser. What this does is keep you posted on any updates from that website. For example, if you subscribe to your favorite blog’s rss feed, every time the blogger creates a new post, your rss reader will display it.
RSS feeds become a great source of one way backlinks when you submit your feeds to the many rss directories on the internet. Submitting your feeds to the rss directories makes your feed available to anyone looking for the related information that you are providing. Backlinks are generated from the directories you submit to and when another webmaster adds your feed to their website.
Besides the ability to generate high pr backlinks, rss feeds play another important role in search engine placement. RSS directories are search engine friendly and therefore get indexed frequently. This is helpful for webmasters and seo professionals that want to get their websites indexed or updated quickly with the search engines.
The best way to create an rss feed is to start a blog with one of the free blogging communities. The subsequent step is to create content that describes the nature of your business. Once you have a few blogs posted, you can then submit your feeds to the directories. If you do not have a blog, you can create rss feeds from the content of your site. There are several services online that allow webmasters to create feeds from different urls on their site.
Generating backlinks from rss feeds is as simple as syndicating your content on web. You can create custom rss feeds or utilize the ready made feeds generated by any blogging software. It does not matter which route you take, generating backlinks from rss feeds is real simple syndication.
Bookmarking a site is the simple task of saving a website to your favorites to view later. Social bookmarking is similar but with a whole different twist. Social bookmarking in addition to just being a storage for your favorite links, can also be a great search engine advertising tool, not to mention a great source for backlinks.
Social bookmarking provides users the ability to store bookmarks online which can be viewed from any computer or anyone using the network. You can share your links with anyone that you wish by simply sending them the link to your bookmarks. Many times someone will come across your bookmarks and decide to share it with their friends.This works great for marketing if you have a list of links that you are trying to promote.
There are several advantages to bookmarking your links. Bookmarking sites are very popular with the search engines and often carry a high pr(page rank). That is why bookmarks are a great source of high pr one way backlinks. Every time your site is bookmarked, you have just created a quality link leading back to your site which can also increase your page rank and the your natural search results with the search engines.
Getting your site bookmarked begins with social interaction, which explains the “social” in social bookmarking. These social media sites allow you to find people of like interest and send them a friend request. The more people you can find with similar interest, the higher the chances that they will enjoy your content and bookmark it.
The disadvantage to social bookmarking is the time it may take to find friends of similar interest, especially if your are not a sociable person. For people who do not have the time to manually send friend request, there are several online tools that can automate the process. These tools also have the capability to even automate the bookmarking process. Since content is king, using automation tools can conserve time for webmasters, which allows for more time creating quality content.
Just like article marketing, the key to generating hundreds of high pr social bookmarking backlinks is creating good content that merits bookmarking. When you provide readers with information that can provide a solution to a problem or answers to their questions, they are more likely to bookmark your site for later. Remember, the more social bookmarking backlinks you can generate, the higher your search engine placement will soar.
Article marketing is a great way to get information about your business to the mainstream. Many people look for articles than can educate them in various topics. The goal of an article marketer is to provide their audience with helpful tips that entice them to want to learn more. Article marketing is also a great way to build backlinks to your website.
Building backlinks to your website is the core of any search engine optimization marketing campaign. The more quality relevant links you can build to your website, the higher the search engines will rank your site in the natural search engine rankings.
Generating backlinks using articles is a simple as leaving a link to your site in the author bio. All article directories allow writers to leave a link to the source of the article, meaning yourself. The key to generating a good backlink is to hyperlink your keyword as the link back to your website. If you write enough quality articles, you may soon have hundreds of links to your site with your keyword as anchor text.
The significance of using your keyword as anchor text can not be overstated. When the search engines robots index the article directories and notice several links leading your website utilize a particular word, the search engines will automatically associate that keyword with your website. This in effect will help you to rank for your chosen keyword.
Another key to utilizing article directories and hyperlink keywords to rank is randomization of your keywords. You do not want to constantly use the same keyword phrase because it may not look natural to the search engines. The key is to use a couple of keyword variations with your anchor text. This technique will also help your site to rank for multiple keywords.
In addition to generating backlinks, article directories can also be a great source of traffic. If your article is informative and helpful, other webmasters or article directories may republish your article on their website as long as they do not remove your link. Republishing of your articles gives your more exposure, thus creating more one way links.
There are many benefits to writing great content and submitting them to article directories. One benefit is using article backlinks to rank your websites in the search engines, another is receiving great traffic from your articles itself getting ranked. Either way, it all begins with writing relevant content that provides a solution for your readers.
Posted in SEO |
Tags: article marketing backingks, one way article backlinks, search engine rankings |
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Reciprocal Backlinks
The biggest misconception about building a website is that you will get instant traffic from the search engines. The real truth is that you must optimize your website in order to rank with the major search engines. One of the biggest factors of getting your website to rank is generating backlinks. In this article, I am going to discuss reciprocal backlinks.
First of all, for those of you who do not know, backlinks are when another webmaster has a link on their website that leads back to yours. Typically, it is better to receive a backlink from a site that is related to your subject matter. The easiest way to get a related link is through reciprocal linking. What this means is that you will place a webmaster’s link on your website and they will do the same for you.
The more quality reciprocal links you have pointed to your website, the better your website tends to rank. In addition, you have to make sure that the clickable words that point to your site are the words that you want to rank for. These are known as keywords or keyword phrases. The whole process is rather simple, but there are some benefits and disadvantages to reciprocal linking.
Advantages Of Reciprocal Linking
The obvious advantage to receiving a thumbs up from another site is that your website can gain rank. Another advantage is the traffic you may be able to generate from visitors clicking through to your site from another website. Your site’s popularity will also increase with the search engines, thus giving you more visibility and branding for your business.
Disadvantages Or Reciprocal Linking
Unfortunately, reciprocal link building can be time consuming and detrimental to your site’s search engine positioning if not perform correctly. Soliciting other webmaster for links entails sending them an email and waiting for their response. Many times some webmasters may deny your request if your website is newer, has a low page rank or they don’t see the benefits of linking back to you. This can become somewhat frustrating in the the beginning.
In addition to the extra effort needed to constantly make new link exchange requests, there is also the possibility of linking to a site that is not search engine friendly. The search engines have guidelines that must be followed in order to rank well, if the site you link to has violated any guidelines, the may get banned. When a website gets banned, they disappear from the search results. More often than not, websites exchanging links with banned sites also get penalized.
In summary, exchanging backlinks can help your website rank well for keywords relevant to your business. Exchanging links with webmasters that use illegal tactics, also referred to a black hat tactics, can also get your site banned. The best way to have a successful reciprocal linking campaign is to research the websites you are soliciting to make sure that they follow the search engine guidelines.