September 1st, 2009 | 
Author: Meta tags on your website are the unseen descriptions that your website uses to communicate with search engine robots. These tags include your website title descriptions and keywords. You can find meta tags in the header of the html coding of every site. Rumor has it that meta tags has lost their importance with the search engines.
The real truth is that the search engines are no longer giving great relevance to the keyword meta tags because many site owners overstuffed these tags with irrelevant keywords. The keywords use in every page of your website’s meta tags should be relevant to that page; meaning you use those keywords in your content. You should also have no more than 10 keywords per meta tag per page.
The title tag is definitely not irrelevant and neither is the description. The two tags are the headings and descriptions that appear in the search results. The ability to write a great heading and description that includes your main keywords in both can help you ranked fast for those keywords without any backlinks.
Example of a meta tag:
<HEAD>
<TITLE>How To Properly Use Meta tags</TITLE>
<META name=”description” content=”Meta tags and their importance with search engines.”>
<META name=”keywords” content=”meta tags,website,description,title,robots,search engines”>
</HEAD>
An <H1> tag is equivalent to the icing on the cake. These tags are the introduction to your website and are not hidden from your website visitors. It is important to have a title tag to catch your visitors attention. It can be a catchy slogan, a question or just a bold statement identifying a common issue. The purpose of the page should then attempt to answer the question and create a solution.
The least important out of all the meta tags is the keyword tag. The rumor is that Google no longer uses them to rate your SEO efforts, but you must remember one thing; Google is notonly search engine. Even if the rumor is true, there many other search engines that use keyword meta tags as a way to locate and rank websites.
Meta tags are absolutely necessary and relevant. The only reason they would not be relevant is if your make them irrelevant. Over stuffing your keywords tags and writing long non related descriptions will not help your ranking with the search engines. The effectiveness of your meta tags really depends on how effectively you used them.
Posted in SEO