Search Engine Optimization in my opinion is the number one way of generating traffic and increasing the conversion rates for your products. If I had to define search engine optimization, I would compare it to the equivalent of providing Rand McNally directions to your website. Pay Per Click Advertising can be just as effective, but there are some major differences. To give you a better perspective between SEO and PPC, I decided to dissect this the topic.

Natural organic SEO traffic is the kind of traffic that is home grown from the time you decide to build a website or blog. The key to proper search engine optimization to find out exactly what your potential customers are looking for and speak directly to them through the content of your website. The search engine robots will then translate the language of your website and deliver the search results to you anxious customers. There are a couple components that need to be employed to secure your your placement with the search engines like backlinks and proper keywords, but for the most part, that is the basics of SEO.

PPC advertising is another form of Search engine marketing where your website will also appear in search results when keywords are entered in the search engines. With PPC your results will show up as sponsored links which are located in the top of the page and also on the right hand side of the page.

The difference between natural search engine traffic and PPC is the cost. Pay Per Click advertising allows you to pay for your positioning, so there is no need to organically grow your website. The downfall with this strategy is that you will pay every time someone clicks on your ad. If your website is not designed to convert your customers, this can be very costly.

The one similarity that both techniques share are the importance of keyword selection. The more competitive the keywords are with PPC advertising, the higher you will have to pay to land the top spots. The keys to success is to find keyword phrases that have little competition while producing high search results. Your PPC page ranking will last only if you are able to maintain the costs endured by your marketing campaign.

Natural search engine traffic can be achieved and maintain by using keywords also, but the main difference is that it can be free if you learn SEO techniques yourself. Many people frown when it comes to the concept of learning search engine optimization, but learning seo doesn’t have to be difficult, the truth is 80% of search engine optimization rules are covered by generating more relevant inbound links than your competitors.

The search engine optimization advantage that you build through organic methods can easily be achieved by making sure you continuously build backlinks to your site. Since backlinks can be generated without any cost, I find easier to make a one time purchase of a “SEO for dummies” course. A good way to generate free backlinks is by using a natural link building method like Unique Article Wizard.