Getting the top position is a struggle that can take months if your targeted keyword is highly competitive. If you are privileged enough to have reached the top position, then you must know the joy and traffic that comes along with that feat. There’s only one thing better than getting the top position though; It is getting postion #1 and position #2.

You may ask yourself…

What’s the benefit of getting position #2 if I already rank for the first position? The answer is simple. It is more psychology than anything else, but people tend to give you more validation if they see that you have two recommendations instead of one. Having 2 of the top listings makes you look like the obvious choice. It also increases your traffic and sales conversions for people who like to browse further than just the first result.

Now that I’ve got your attention, I will list 5 ways you can secure both of the top positions with the search engines like Google, Yahoo and MSN.

Search Engine Secret #1:Deep Linking

Deep linking is creating a doorway to your website from another page besides the index. For example, if your index page ranks for a particular keyword, you can generate backlinks using anchored text to your products page for that same keyword. This is especially good for conversions if your backlinks is coming from an article or a product review. Instead of sending your potential customer to your index page for more explanation, you can send them directly to your product.

Search Engine Secret #2: Digg

Digg is a social networking sight that I use to get my sites indexed right away. Digg is a community where you can share your favorite stories, videos or even funny cartoons. It is very popular with the search engines and can really generate a lot traffic to your site if you submit interesting material. A good way to get a top listing with Digg is by submitting story about you top ranking website or blog with a different title variation. Chances are if you were able to rank with the original post, you’ll probably rank well with Digg also.

Search Engine Secret #3: Unique Article Wizard

Unique Article Wizard is an article submission service that submits your article to thousands of blogs and article directories. The main focus of UAW is helping writers to submit unique search engine friendly content. They have a great article spinner software that you can use to spin your article content into several different unique versions. The key once again is to switch the title also. I have been able to get 7 of the top ten positions in Google for one of my keywords using this technique.

Search Engine Secret #4: Ezine Articles

Ezine Articles is probably the top articles directory on the internet. I don’t know how they do it, but if you write a good article with a great title, your chances of getting a top position in Google is phenomenal. Once you have reach the top spot using Ezine Articles, you can then submit that same article 2 weeks later to 4 other directories and link back to the original article with Ezine Articles. This tactic will secure your article at the top spot.

Search Engine Secret #5: Squidoo

Squidoo is a social community that allows you to create pages(called lens) on any products or topic of your choice. Squidoo is also a favorite with search engines like Google. if you rank well for a particular keyword, chances are you can rank higher using that same keyword with Squidoo.

Competing against yourself is a great way to increase your chances of winning. Using deep linking, Digg, Squidoo, Unique Article Wizard and Ezine Articles can help you get an additional listing for your #1 spot. Remember one thing though, it will be difficult to achieve this feat without doing proper keyword research.