In this blog, one of my favorite topics to blog about is backlinks because of their importance for generating free organic traffic. Some marketers get the concept of generating backlinks but fail to grasp the full understanding of how they work. There is a reason why the site with 5 inbound links outranks the site with 500 inbound links.

The answer lies in the anchored text links being used and the quality of your inbound links.

To get better results which your incoming links, you need to use your keywords as the anchored text. For example, if your keyword is “get money fast” and you are using your web address alone for you backlink, then you won’t be making great use of your inbound links. Even though you have 500 inbound links, you competitor may still beat you with 5 inbound links with the anchored text “get money fast”.

Another factor involved in determining your search rankings are the page ranks and outbound links from the websites that are linked to yours. When you think of it, it should all make sense. If for example you have 500 websites with a PR 0 rankings and no outgoing links linking to your site, the inbound link will not be as relevant as having 5 sites with PR 5 rankings and 150 outgoing links each.

The quantity of inbound links is important for search engine optimization, but the quality and your choice of keywords will prove to be the determining factor for increasing your search engine rankings.