September 17th, 2009 | 
Author: Search engine optimization is one of the best traffic generation methods. The thing that keeps everyone from becoming seo experts is the name itself. When I first started taking on SEO clients, I often made the mistake of using the word search engine optimization. The word alone would result in the expresssion which I can only describe as a deer looking into a headlight.
The fact is that the whole concept of SEO is rather simple. Nowadays, I just tell my clients that I can help them increase their search engine placement for highly targeted keywords.
The simplicity of search engine optimization has created a new generation of seo experts. These experts tend to run with every single bit of information they acquire without any thought. Search engine optimization, although simple, experiences many rules changes to keep the spammers off guard. The knowledge of these simple strategies can make a huge difference in rankings.
5 sneaky SEO tricks
Website url:
When you are linking back to your site or using your url, be sure that you are consistent with which form of your url you use. If you often omit omit the www, then the search engines may mistake your site for two separtate websites. This mistake can cause you to lose site popularity because your backlinks will be split between two separtate urls.
EX: http://frontpagevip.com and http://www.frontpagevip.com
Strong Not Bold
It is a good idea to bold some of your keywords in your websites content to make clear to the search engine robots which keywords you are targeting. What is not good is using <b></b> in the html code to bold certain text. Many computer generated websites will use the <b> feature which Google now automatically flags. The proper way to bold your text is to use <strong></strong>.
Stop Words
Stop words in the meta tags can also take points away from your SEO efforts. Stop words are a, the, of, that, if, and so on. The more stop words you have in your title tags the more it will lessen your search engine postioning.
Alt Keywords
It is good practice to include your keywords in your “Alt” images but there is one thing to watch out for. It is not a good seo to use the same keywords more than 3 times. If you have several images, you should try to target a few keywords.
Too Many Images
Images are good way to make your website attractive and at the same time generate traffic through Google images. There is one problem that many web developers overlook: too many images. A good rule of thumb is not to display more than 10 images to one page. This will take away from your website’s content and therefore reduce your site’s SEO.
I hope I did not create a deer in the highlight expression from anyone. It may take you a little time to digest the information but in the long run natural organic SEO is the most cost efficient traffic generation method online.
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Meta tags on your website are the unseen descriptions that your website uses to communicate with search engine robots. These tags include your website title descriptions and keywords. You can find meta tags in the header of the html coding of every site. Rumor has it that meta tags has lost their importance with the search engines.
The real truth is that the search engines are no longer giving great relevance to the keyword meta tags because many site owners overstuffed these tags with irrelevant keywords. The keywords use in every page of your website’s meta tags should be relevant to that page; meaning you use those keywords in your content. You should also have no more than 10 keywords per meta tag per page.
The title tag is definitely not irrelevant and neither is the description. The two tags are the headings and descriptions that appear in the search results. The ability to write a great heading and description that includes your main keywords in both can help you ranked fast for those keywords without any backlinks.
Example of a meta tag:
<HEAD>
<TITLE>How To Properly Use Meta tags</TITLE>
<META name=”description” content=”Meta tags and their importance with search engines.”>
<META name=”keywords” content=”meta tags,website,description,title,robots,search engines”>
</HEAD>
An <H1> tag is equivalent to the icing on the cake. These tags are the introduction to your website and are not hidden from your website visitors. It is important to have a title tag to catch your visitors attention. It can be a catchy slogan, a question or just a bold statement identifying a common issue. The purpose of the page should then attempt to answer the question and create a solution.
The least important out of all the meta tags is the keyword tag. The rumor is that Google no longer uses them to rate your SEO efforts, but you must remember one thing; Google is notonly search engine. Even if the rumor is true, there many other search engines that use keyword meta tags as a way to locate and rank websites.
Meta tags are absolutely necessary and relevant. The only reason they would not be relevant is if your make them irrelevant. Over stuffing your keywords tags and writing long non related descriptions will not help your ranking with the search engines. The effectiveness of your meta tags really depends on how effectively you used them.
Natural SEO is a great way to put your website’s marketing efforts into 24/7 autopilot. The fact that 95% of websites on the net are not optimized makes it even easier to dominate in a non saturated niche. If you are able to put the effort forward to learn the right SEO techniques, the internet world is basically in your hand.
There are a few deadly sins that you may want to avoid however if you are to achieve Front Page VIP status. These deadly sins can prove to be the difference between a highly successful Page One marketing campaign or a lackluster Page 25 showing.
SEO No-No #1: Targeting The Wrong Keyword
Choosing the right keyword to target is absolutely King. If you choose a keyword that is too competitive you will have to spend years trying to outrank your competitors. You will also lose if you choose a keyword that is not in popular demand. The key is to find a popular keyword that not too many people are using.
SEO No-No #2: Keyword Stuffing
Keyword stuffing relates to the overuse of your keywords in your articles or website content. It is good to use your keywords often enough to give them relevance but overusing your keywords will cause you content to slip in the rankings.
SEO No-No #3: Location Of Your Keywords
It is important that you use your keywords in the right places. For better results it important for your keyword to be evident in your title, your first paragraph and your closing paragraph.
SEO No-No #4: The Right Keyword Tool
This deadly sin is the cousin of SEO no-no number one. You will probably never target the right keyword if your keyword tool is outdated and gives bad information. It is a wise choice to cross reference between more than one keyword tools to get better results, especially if you are dealing with the free versions.
SEO No-No #5: Use Natural Methods
Although it has not been proven, there is a myth that if your build your links too fast you will get slapped by Google. The truth is if you are purchasing backlinks, you better be able to maintain the monthly payments. If you buy 1000 backlinks links this month and lose them next month, you website will definitely be targeted by the search engines.
SEO No-No #6: Avoid Duplicate Content
Use original content in your personal website or blog. If you plan on submitting content to several different directories, make sure you submit to your main site first. You can also use article spinners to totally change the content.
SEO No-No #7: Not Using Keywords To Name Images
When you are using images in your blogs or website, use your keywords in the title of the image. For example if your keyword is “natural seo”, your image should read “naturalseo.gif” or jpeg, png…etc. You can generate tons of visitors to your websites with images.
There are a few more sins, but seven is my lucky number. If can learn to avoid these 7 deadly natural search engine optimization mistakes you can do more than co-exist with the SEO Elite.
Search Engine Optimization in my opinion is the number one way of generating traffic and increasing the conversion rates for your products. If I had to define search engine optimization, I would compare it to the equivalent of providing Rand McNally directions to your website. Pay Per Click Advertising can be just as effective, but there are some major differences. To give you a better perspective between SEO and PPC, I decided to dissect this the topic.
Natural organic SEO traffic is the kind of traffic that is home grown from the time you decide to build a website or blog. The key to proper search engine optimization to find out exactly what your potential customers are looking for and speak directly to them through the content of your website. The search engine robots will then translate the language of your website and deliver the search results to you anxious customers. There are a couple components that need to be employed to secure your your placement with the search engines like backlinks and proper keywords, but for the most part, that is the basics of SEO.
PPC advertising is another form of Search engine marketing where your website will also appear in search results when keywords are entered in the search engines. With PPC your results will show up as sponsored links which are located in the top of the page and also on the right hand side of the page.
The difference between natural search engine traffic and PPC is the cost. Pay Per Click advertising allows you to pay for your positioning, so there is no need to organically grow your website. The downfall with this strategy is that you will pay every time someone clicks on your ad. If your website is not designed to convert your customers, this can be very costly.
The one similarity that both techniques share are the importance of keyword selection. The more competitive the keywords are with PPC advertising, the higher you will have to pay to land the top spots. The keys to success is to find keyword phrases that have little competition while producing high search results. Your PPC page ranking will last only if you are able to maintain the costs endured by your marketing campaign.
Natural search engine traffic can be achieved and maintain by using keywords also, but the main difference is that it can be free if you learn SEO techniques yourself. Many people frown when it comes to the concept of learning search engine optimization, but learning seo doesn’t have to be difficult, the truth is 80% of search engine optimization rules are covered by generating more relevant inbound links than your competitors.
The search engine optimization advantage that you build through organic methods can easily be achieved by making sure you continuously build backlinks to your site. Since backlinks can be generated without any cost, I find easier to make a one time purchase of a “SEO for dummies” course. A good way to generate free backlinks is by using a natural link building method like Unique Article Wizard.
Getting the top position is a struggle that can take months if your targeted keyword is highly competitive. If you are privileged enough to have reached the top position, then you must know the joy and traffic that comes along with that feat. There’s only one thing better than getting the top position though; It is getting postion #1 and position #2.
You may ask yourself…
What’s the benefit of getting position #2 if I already rank for the first position? The answer is simple. It is more psychology than anything else, but people tend to give you more validation if they see that you have two recommendations instead of one. Having 2 of the top listings makes you look like the obvious choice. It also increases your traffic and sales conversions for people who like to browse further than just the first result.
Now that I’ve got your attention, I will list 5 ways you can secure both of the top positions with the search engines like Google, Yahoo and MSN.
Search Engine Secret #1:Deep Linking
Deep linking is creating a doorway to your website from another page besides the index. For example, if your index page ranks for a particular keyword, you can generate backlinks using anchored text to your products page for that same keyword. This is especially good for conversions if your backlinks is coming from an article or a product review. Instead of sending your potential customer to your index page for more explanation, you can send them directly to your product.
Search Engine Secret #2: Digg
Digg is a social networking sight that I use to get my sites indexed right away. Digg is a community where you can share your favorite stories, videos or even funny cartoons. It is very popular with the search engines and can really generate a lot traffic to your site if you submit interesting material. A good way to get a top listing with Digg is by submitting story about you top ranking website or blog with a different title variation. Chances are if you were able to rank with the original post, you’ll probably rank well with Digg also.
Search Engine Secret #3: Unique Article Wizard
Unique Article Wizard is an article submission service that submits your article to thousands of blogs and article directories. The main focus of UAW is helping writers to submit unique search engine friendly content. They have a great article spinner software that you can use to spin your article content into several different unique versions. The key once again is to switch the title also. I have been able to get 7 of the top ten positions in Google for one of my keywords using this technique.
Search Engine Secret #4: Ezine Articles
Ezine Articles is probably the top articles directory on the internet. I don’t know how they do it, but if you write a good article with a great title, your chances of getting a top position in Google is phenomenal. Once you have reach the top spot using Ezine Articles, you can then submit that same article 2 weeks later to 4 other directories and link back to the original article with Ezine Articles. This tactic will secure your article at the top spot.
Search Engine Secret #5: Squidoo
Squidoo is a social community that allows you to create pages(called lens) on any products or topic of your choice. Squidoo is also a favorite with search engines like Google. if you rank well for a particular keyword, chances are you can rank higher using that same keyword with Squidoo.
Competing against yourself is a great way to increase your chances of winning. Using deep linking, Digg, Squidoo, Unique Article Wizard and Ezine Articles can help you get an additional listing for your #1 spot. Remember one thing though, it will be difficult to achieve this feat without doing proper keyword research.